A Legacy of Style and Service

Meet the master artisans dedicated to your personal grooming excellence.

About Us

Guillermo "Willie" Aquino, the visionary owner and founder of Friendly’s Barber & Spa, has dedicated 25 years to perfecting the art of grooming in The Bronx, NY. Under his leadership, Friendly’s has become a premier destination that combines exceptional service with a sophisticated atmosphere. Our skilled barbers and stylists prioritize personalized attention, offering bespoke cuts, elegant styling, and traditional shaves, all while fostering confidence and style in every client. At Friendly’s, we are committed to being the gold standard of barbering, celebrating the transformative power of grooming for everyone, including children.

We believe that grooming is an essential part of a person's identity and confidence. By focusing on precision techniques—from straight razor shaves to intricate edge ups—we ensure that every client leaves our shop looking and feeling their absolute best. Our commitment to excellence has allowed us to grow into the trusted destination for individuals across New York seeking top-tier hair and spa services.

Our reputation is built on the pillars of dedication and unparalleled skill. We understand that your time is valuable and your style is personal, which is why we prioritize a seamless, high-quality experience for every guest. By employing only the most accomplished barbers and stylists, we guarantee a level of consistency and artistry that is rare in the industry.

Beyond the chair, our success is defined by the relationships we build with our customers. We treat every walk-in and scheduled appointment with the same level of professional courtesy and care. Choosing Friendly’s means choosing a partner in your style journey—one that values tradition, innovation, and, above all, you.

Where Community Meets Care

Building Bonds in the Bronx

At Friendly's Barber & Spa, we believe that every haircut is more than just a service; it's an opportunity to connect. Our barbers are not just skilled professionals; they are friends and family to our clients. We are deeply rooted in the Bronx community, dedicated to fostering lasting relationships through personalized grooming experiences that reflect your unique style.
Crafting Confidence Through Grooming

Meet Our Team

At Friendly's Barber & Spa, our skilled professionals are dedicated to providing personalized grooming experiences that enhance your style and confidence. Each member of our team brings a unique set of skills and a passion for the art of grooming.

Guillermo Rodriguez
Master Barber
The Friendly's Team
Expert Stylists and Barbers

Experience the Standard

Elevate your grooming routine with the Bronx’s finest professionals.